National Association of the Deaf

Vision 2020 Strategic Plan



The Vision 2020 Strategic Plan, developed by the NAD Board of Directors, was introduced to delegates at the 50th Biennial NAD Conference in Philadelphia, PA. This document serves as a blueprint for action between now and the year 2020.

Guiding Principles

  • Language
    We believe it is the right of every deaf and hard of hearing person to acquire and express themselves in American Sign Language and English.
  • Attitude
    We must change the society’s perception of people who use ASL to one that recognizes us as a unique community with our own language and culture.
  • Self-Determination
    We believe that society must accept our organization as an integral part in any decision-making process that influences any deaf and hard of hearing person.
  • Management
    We are committed to responsible resource allocation through optimal use of our people, time and money in the pursuit of our mission, vision, and values.

Goal 1. By 2020, NAD will ensure ASL is a birthright of every deaf and hard of hearing person.

  • Objective 1.1. Ensure that ASL and English is part of every baby’s learning, regardless of hearing level.
  • Objective 1.2. Promote ASL in every educational program with deaf and hard of hearing children.
  • Objective 1.3. Protect every individual’s right to visual communication in the U.S.

Goal 2. By 2020, NAD’s structure will value and incorporate community views as the community’s leading advocacy organization.

  • Objective 2.1. Establish priority-setting mechanism focused on translating conference priorities into strategies that fit closely with the organizational mission.
  • Objective 2.2. Implement diversity best practices at all levels.
  • Objective 2.3. Optimize position and policy statements’ effectiveness and impact.

Goal 3. By 2020, NAD will be a leading engine for social organization and mobilization.

  • Objective 3.1. Lead through coalitions with greater emphasis on NAD mission and core values.
  • Objective 3.2. Establish training and education programs.
  • Objective 3.3. Develop and centralize resources for federation of organizations.
  • Objective 3.4. Strengthen State Association affiliates.

Goal 4. By 2020, NAD will earn distinction as an efficient advocacy nonprofit organization.

  • Objective 4.1. Increase operational efficiency.
  • Objective 4.2. Optimize a sustainable resource base to achieve organizational goals.
  • Objective 4.3. Achieve staffing to meet community demands and every policy initiation.
  • Objective 4.4. Identify and pursue funding sources relevant to mission and vision to support existing and new programs and initiatives.
  • Objective 4.5. Instill policy governance model at the board level.