National Association of the Deaf

Help NAD & NVRC Count Captioned Super Bowl Commercials



Super Bowl LXVII: Baltimore Ravens v. San Francisco Forty-Niners
Sunday, February 3, 2013 - 6:30 pm ET


On every Super Bowl night, we count! Yes, we count because we matter and because all commercials should be captioned. Everyone watches the Super Bowl for the game itself, and this year’s is an exciting one between teams coached by the Harbaugh brothers.

But people also tune into the Super Bowl for its groundbreaking commercials.

Each year, the National Association of the Deaf (NAD) and the Northern Virginia Resource Center (NVRC) ask everyone to count the commercials that are captioned or not captioned. Your help with the caption counting brings us closer to reaching our ideal of a fully-captioned Super Bowl from beginning to end.

To get the most accurate count, we recommend that you record Super Bowl LXVII on your DVR, VCR, or any other type of recording device so you can rewind and check your count for accuracy. You can also use the old standby of a pen and pad of paper as you sit in front of the television.

The NAD, along with the National Football League (NFL) and CBS Television Network, continues the effort to caption all national commercials and promotions prior to airing on February 3, 2013.  Technical issues may prevent captions from appearing