National Association of the Deaf

NAD, NFL, & CBS Rally to Improve the Super Bowl Experience



The National Association of the Deaf (NAD), the National Football League (NFL), and CBS Television Network -- the network airing Super Bowl XLVII on Sunday, February 3, 2013 -- have once again teamed up to improve access to the most watched game of the year.

CBS has made all the preparations to ensure that the Super Bowl and all in-game national commercials are captioned. CBS, a longtime leader in this area, was the first television network to caption all of its network promotions and is once again leading the way by captioning all local commercials shown in markets served by CBS owned stations, a total of 14 markets which is a feat never before accomplished. In markets where the local CBS station is not owned by CBS viewers might experience gaps in captioning during local commercials.

Additionally, for those viewers wanting to watch the signing of the National Anthem and America the Beautiful prior to the kick-off, CBSSports.com will offer a camera angle titled “Fan Choice” whereby actor John Maucere will perform these iconic songs in American Sign Language.

The NAD applauds CBS for elevating the bar for captioning the Super Bowl XLVII experience