PHOENIX, January 29, 2015 – In partnership with the National Association of the Deaf (NAD), NBC Sports will provide on its website a dedicated camera feed showing the ASL performance of the National Anthem and America the Beautiful by deaf actress Treshelle Edmond at Super Bowl XLIX on February 1st! The NAD appreciates the support provided by PepsiCo EnAble and the NFL to make this performance possible at the Super Bowl.
WATCH THE NATIONAL ANTHEM IN ASL!
Thanks to NBC Sports, viewers can watch the ASL performance on the Internet as follows:
- For any computer: go to NBCSports.com/Live Extra
- If you have a tablet, you can download the NBC Sports Live Extra app
For more information, the following contacts are provided:
NAD: Lizzie Sorkin, [email protected]; T/VP: 301-587-1788
NBC Sports: Chris McCloskey, [email protected]; T: 203-356-2781
PepsiCo: Andrea Foote, [email protected], T: 914-253-2628
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About the National Association of the Deaf
The National Association of the Deaf (NAD) is the nation’s premier civil rights organization of, by and for deaf and hard of hearing individuals in the United States of America. Established in 1880, the NAD was shaped by deaf leaders who believed in the right of the American deaf community to use sign language, to congregate on issues important to them, and to have its interests represented at the national level. These beliefs remain true to this day, with American Sign Language as a core value. The advocacy scope of the NAD is broad, covering a lifetime and impacting future generations in the areas of early intervention, education, employment, health care, technology, telecommunications, youth leadership, and more – improving the lives of millions of deaf and hard of hearing Americans. The NAD is a 501(c)(3) nonprofit organization supported by the generosity of individual and organizational donors, including corporations and foundations. For more information, please visit www.nad.org.
About NBC Sports
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, 10 NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
Media Contacts:
For NAD:
Lizzie Sorkin
Tel: 301-587-1788
[email protected]
For NBC Sports:
Chris McCloskey
Tel: 203-356-2781
[email protected]
For PepsiCo:
Andrea Foote
Tel: 914-253-2628
[email protected]